01/29/14: Press Release: Pure Encapsulations® Updates PureLean® Program to Enhance Metabolic Support*

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PRESS RELEASE
FOR IMMEDIATE RELEASE

Pure Encapsulations® Updates PureLean® Program to Enhance Metabolic Support*
New Supplement Selector tool and product line will help achieve healthy lifestyle goals in 2014.

Sudbury, MA, January TK, 2014 – Pure Encapsulations®, a leading manufacturer of research-based, hypo-allergenic nutritional supplements, is proud to launch the newest addition to the PureLean® product line in addition to purelean.com, a user-friendly microsite with educational tools and an innovative Supplement Selector.

“Since body weight is the result of multiple factors, including genetics, diet, neurotransmitter function and physical activity, The PureLean® Supplement Selector is a unique tool developed to meet individual needs,” explained Juniper Devecis, Registered Dietician at Pure Encapsulations. “After answering a short series of simple questions, you are given personalized supplement recommendations, eliminating the guess work and maximizing potential success.”

“The PureLean® products are a great adjunct to the nutritional programs I create for my patients.  The PureLean® Vanilla and Chocolate Protein powders are a great non-dairy, non-soy, vegetarian option to ensure adequate lean protein in the morning or as a healthy snack to keep metabolism optimal,” stated Caroline Cederquist, M.D, founder and medical director of the Cederquist Medical Wellness Center in Naples, Florida.  “We have also found significant support for patients’ glucose metabolism with the addition of Metabolic Xtra to the nutritional protocols we use,” Dr. Cederquist added.

The newest addition to the PureLean® line, AdipoLean, is a combination of WellTrim® Irvingia gabonensis extract and Oligonol®, a lychee and green tea complex. Studies have shown that the unique extracts in AdipoLean support healthy weight management, healthy visceral fat composition, lean mass ratio, and abdominal circumference.*

“Oligonol is not just an antioxidant,” explained Kelly Heim, Ph.D., Nutritional Pharmacologist at Pure Encapsulations.  “It is a bioavailable oligomeric proanthocyanidin (OPC) preparation that targets multiple determinants of metabolic health.  These parameters include visceral fat area, waist circumference, adiponectin levels and postprandial glycemic and lipid responses.  Clinical studies have documented measurable results within a short period of 10 weeks.”

For more information about AdipoLean and the full line of PureLean® nutritional supplements, please visit the new website, www.purelean.com, or contact Bryanna Charbonneau at bcharbonneau@PureEncapsulations.com.

About Pure Encapsulations®
A business unit of Atrium Innovations Inc. (TSX: ATB & ATB.DB), Pure Encapsulations® is committed to producing a complete line of research-based nutritional supplements. Available through health professionals, finished products are pure and hypo-allergenic to optimize the long-term health of the most sensitive patients.* Pure Encapsulations® is an industry leader in quality, with an extensive raw material and finished product testing program that includes analysis for identity, potency, environmental contaminants, oxidation and more by certified third party laboratories. Pure Encapsulations® is NSF-GMP registered in the U.S., GMP certified in Canada and exceeds the standards of the United States Pharmacopeia (USP) for supplement manufacturing. For additional information, please visit www.PureEncapsulations.com.

About Atrium Innovations
Atrium Innovations Inc. (TSX: ATB & ATB.DB) is a globally recognized leader in the development, manufacturing, and commercialization of innovative, science-based natural health products which are distributed in more than 35 countries.  The Company owns healthcare practitioner and specialized retail product brands that are at the forefront of science, innovation and education.  Atrium has over 1,300 employees and operates seven manufacturing facilities complying with current Good Manufacturing Practices. Additional information is available at www.atrium-innovations.com.

Media Contacts:

Primary:
Bryanna Charbonneau
Pure Encapsulations

p: 800-753-2277
e: bcharbonneau@PureEncapsulations.com

Other:
Amelie Germain
Atrium Innovations
p: 418-652-1116
e: ag@atrium-innovations.com

Darice Case

Chemistry Communications

p: 412-325-2895

e: darice@visitthelab.com

 

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